URL Shorteners · head-to-head
1pt vs Rebrandly
1pt is a free, keyless public URL shortener maintained by members of the University of Waterloo Computer Science Club. A single POST to /addURL returns a compact 1pt.co short link, with an optional custom back-half, and no account or API key is ever required. The trade-off is that it is a hobby-run service with no uptime guarantee, and its backend host has migrated over time (currently a csclub.uwaterloo.ca deployment).
Rebrandly specializes in branded short links on your own custom domain, aimed at marketing and brand-consistent link sharing. Its REST API uses an apikey header and covers link creation, custom slashtags, tags, domains, and click analytics, returning JSON. A free tier allows a capped number of branded links per month, with paid Starter, Pro, and Enterprise plans scaling link volume, domains, and team features.
| 1pt | Rebrandly | |
|---|---|---|
| Authentication | None | API Key |
| Pricing | free | freemium |
| Formats | JSON | JSON |
| CORS | yes | yes |
| HTTPS | Yes | Yes |
1pt needs no API key, while Rebrandly requires API Key — pick 1pt to start without signup.