Bitly vs Rebrandly

Bitly is one of the oldest and most widely used link-management platforms, shortening URLs to bit.ly links and tracking clicks, geography, referrers, and campaigns. Its v4 REST API authenticates with an OAuth 2.0 access token and covers link creation, custom back-halves, QR codes, and analytics, returning JSON. A limited free tier exists, with paid Core and Enterprise plans unlocking higher volumes, branded domains, and deeper metrics.

Rebrandly specializes in branded short links on your own custom domain, aimed at marketing and brand-consistent link sharing. Its REST API uses an apikey header and covers link creation, custom slashtags, tags, domains, and click analytics, returning JSON. A free tier allows a capped number of branded links per month, with paid Starter, Pro, and Enterprise plans scaling link volume, domains, and team features.