Bitly vs UrlBae

Bitly is one of the oldest and most widely used link-management platforms, shortening URLs to bit.ly links and tracking clicks, geography, referrers, and campaigns. Its v4 REST API authenticates with an OAuth 2.0 access token and covers link creation, custom back-halves, QR codes, and analytics, returning JSON. A limited free tier exists, with paid Core and Enterprise plans unlocking higher volumes, branded domains, and deeper metrics.

UrlBae is a link-management platform offering short links, branded domains, link-in-bio pages, QR codes, and click tracking with geo and device analytics. Its REST API uses a Bearer API key and returns JSON, covering link creation, CTA overlays, branded domains, and account management. A free tier provides a monthly link and click allowance, with paid plans raising limits and unlocking branded domains and team features.